BANA – The Black Agencies Network Association of South Africa – is a collaborative business to business network and advocacy group whose sole purpose is to increase the slice of business for 100% Black-owned and majority Black-run agencies in the Advertising and Communications industry, reported to be less than 2% of R58 billion of traditional advertising spend as per the latest estimates.
We champion the acceleration of transformation in the Advertising and Communications industry through building of a competent and coherent network of Black-owned and Black-run agencies, advocating for policy changes at government level, lobbying the advertisers to include BANA network in pitches, and collaboration with all key stakeholders in the creation of a conducive environment for sustained growth of Black-owned and Black-run agencies in the Advertising and Communications industry.
Historic launch attended by legends of the Ad industry.
The Black Agencies Network Association (BANA) is seeking to break barriers that have long stood and kept the advertising and communications industry captive.
The ultimate goal is to facilitate transformation in the industry, and ensure that structural changes take place to reflect the market and to recognise and reward black excellence.Came 4 August 2020: first things first – the BANA launch was endorsed by the pre-democracy era legends.
Read more about that here.
While the Executive Committee was looking forward to a short break on the back of a phenomenal launch, it quickly became clear that this was not going to be possible given the high expectations set by the success of the launch. As a result, an even higher gear has ben engaged, and it is important to build on the momentum.
So, expect a string of exciting moves and activities.
But that said, we remain eternally grateful to the BANA community, the black agencies at large, the sponsors, media and the Office of the Presidency. The support is overwhelming and what is certain is that this is an idea whose time has come.
If you attended the BANA launch on 4 August 2022, please give us feedback here.
You can also view photos of the launch here.