To establish a profitable and sustainable business environment for black advertising and communication professionals where they can equally compete with multinationals and other large agencies.
OUR MISSION
To champion the acceleration of transformation in the Advertising and Communications industry through facilitating increased black agency participation.
OUR CORE VALUES
TRANSFORMATION
Increase black-agency
participation from 2%
to a more equitable and
substantive share of total
spend.
COMPLIANCE
Ensure the industry complies
with its own MAC Charter
and transforms in line with
the country’s constitutional
dictates.
COLLABORATION
Associate with aligned and
complimentary stakeholders
to drive transformation as
a collective in league with
others.
CONSUMER FOCUS
Drive end-consumer benefit
through a transformed
advertising and marketing
product that delivers on
relevance and authenticity.
BUILDING CAPACITY
Increase black agency
success and longevity
through mentorship,
training and skills transfer
processes.