05 Sep Sonke Gender Justice says companies behind advertisements with racial undertones must be held accountable

Sonke Gender Justice says companies who create advertisements with racial undertones, must be held accountable for their actions. This was heard during the South African Human Rights Commission’s (SAHRC) inquiry into racial discrimination in the advertising industry. The Commission’s Gauteng provincial office is leading the inquiry which is aimed to address and avoid the publication of adverts that carry racial undertones in South Africa . The Commission said that it was deeply concerned about the industry after several submissions of racial discrimination were given to the institution by the public, advertising agencies, retailers, and regulatory bodies. Regional Campaigns and Advocacy Specialist at Sonke Gender Justice, Sandra Mangwiro says duty bearers need to be held accountable. “Why it’s critical that this regulation comes up is because this is not the first, second, or the last time that we see such adverts that we see to have taken no thought of […]