29 Aug Letter to the editor: the arrival of BANA could be the dawn of the new era | MediaOnline

The Black Agencies Network Association (BANA), launched a month ago The Editor Really there is a great need to revitalise black advertising companies in South Africa. The collaboration of marketing, advertising and communication industry, that can yield lot of job opportunities. However, first BANA should make strides in saving and salvaging the black owned businesses in these three business sectors. Read more : Black Agency Network Association will help black talent thrive In particular the black owned advertising companies. What I have noticed is the suppression of these small advertising companies. Yes, it is a lucrative industry, but the black advertising companies are struggling to make a break through. It appears that when black companies designing adverts, sometimes they forget to add a black flavour in their advertising concepts. As a result they struggle to compete because they have ignored their culture. The content built on culture attract diverse […]