HOME
WHO WE ARE
Vision & Mission
Founding Members
The Board
WHAT WE DO
JOIN
AGENCIES
SPONSORS
MEDIA
MAC PUBLICATIONS
LAUNCH PICTURES
BANA EVENTS
1ST ANNIVERSARY EVENT
Gallery
Gallery – BANA 1st Anniversary Conference
Agency Needs & Capacity Survey
CONTACT
HOME
WHO WE ARE
Vision & Mission
Founding Members
The Board
WHAT WE DO
JOIN
AGENCIES
SPONSORS
MEDIA
MAC PUBLICATIONS
LAUNCH PICTURES
BANA EVENTS
1ST ANNIVERSARY EVENT
Gallery
Gallery – BANA 1st Anniversary Conference
Agency Needs & Capacity Survey
CONTACT
AGENCY NEEDS & CAPACITY SURVEY
Step
1
of
6
0%
1. Agency Profile
1. How many full-time staff do you employ?
(Required)
Solo
2–5
6–10
11–20
21+
2. How long has your agency been operating?
(Required)
< 1 year
1–3 years
4–7 years
8–15 years
15+ years
3. What best describes your working model?
(Required)
Fully remote
Hybrid
Full-time office
Co-working space
Ad-hoc / client premises
2. Operations & Infrastructure
4. Do you currently have access to dedicated office space?
(Required)
No
Shared / co-working
Small private office
Full agency studio
Other
5. If affordable professional office space were available, how valuable would it be?
1
2
3
4
5
(Likert 1–5)
6. What prevents you from maintaining an office?
Cost
Lease commitments
Remote team
Revenue uncertainty
No perceived benefit
7. Rate your agreement: “Having a professional physical space would help me win larger clients.”
1
2
3
4
5
Other
(Likert 1–5)
8. Which best describes your workflow?
(Required)
Informal
Basic tools
Semi-structured
Fully systemised
Other
9. Where do you experience the most friction? (Select up to 3)
(Required)
Project tracking
Client communication
Time tracking
Scope creep
Handover
Quality control
Billing & follow-ups
Other
10. “Operational inefficiencies are limiting my growth.”
(Required)
1
2
3
4
5
(Likert 1–5)
Business Development & Sales
Are you registered with any of the following pitch consultants for private-sector tenders?
(Required)
IAS
YardStick
Other
Do you subscribe to any public-sector tender platforms?
(Required)
etenders.gov.za
onlinetenders.co.za
Third Choice
Other
How do you currently find new clients? (Select all that apply)
Referrals / word of mouth
Cold outreach (email, LinkedIn, etc.)
Pitch consultants (IAS, YardStick, etc.)
Tender portals
Social media / content
Website inbound leads
Networking / events
We don’t actively sell
Which best describes your sales approach?
Ad-hoc / reactive
Opportunistic (when leads appear)
Semi-structured
Fully systemised
We avoid selling
Where does your sales process break down most often? (Select up to 2)
Finding opportunities
Qualifying leads
Writing proposals
Pricing confidently
Closing deals
Follow-ups
Capacity to deliver after winning
What support would most improve your ability to win work? (Select up to 3)
Lead-sharing platform
Proposal templates
Pitch training
Sales coaching
Shared bid team
CRM system
Case study support
Access to corporate buyers
Value of a BANA-led business development engine that:
Aggregates opportunities
Matches agencies to bids
Provides proposal support
Presents agencies as a collective
(Likert 1–5)
3. Technology
11. Which tools do you use?
(Required)
Figma
Adobe CC
PM tools
Slack/Teams
CRM
Accounting software
None / free only
Other
12. How do you pay for tools?
(Required)
Personally
Agency pays
Mix
Avoid paid tools
Other
13. What limits adoption?
(Required)
Cost
Complexity
Training
No ROI
Hardware/internet
14. “We use the same quality tools as large agencies.”
(Required)
1
2
3
4
5
(Likert 1–5)
15. “Better software would directly improve our delivery.”
(Required)
1
2
3
4
5
(Likert 1–5)
16. Likelihood of subscribing to a discounted tool bundle:
(Required)
Very unlikely
Very likely
17. Reasonable monthly amount:
(Required)
< R250
R250–R500
R500–R1,000
R1,000–R2,000
R2,000+
4. Financial Health
18. Last financial year turnover:
(Required)
< R500k
R500k–R1m
R1m–R3m
R3m–R5m
R5m–R10m
R10m+
Prefer not to say
Other
19. Revenue trend:
(Required)
Declining
Flat
Slow growth
Steady growth
Rapid growth
Other
20. “My revenue is sufficient to sustainably grow.”
(Required)
1
2
3
4
5
(Likert 1–5)
21. Do you produce annual financial statements?
(Required)
Audited
Management accounts
Informal
No
22. “I understand my margins and break-even point.”
(Required)
1
2
3
4
5
(Likert 1–5)
23. Barriers to up-to-date financials:
Cost
Time
Knowledge
Complexity
Don’t see value
24. Value of subsidised financial statements via BANA:
(Required)
1
2
3
4
5
(Likert 1–5)
5. Payment Terms & Cash Flow
25 Typical client payment terms:
(Required)
On completion
14 days
30 days
60 days
90 days
Mixed
26. “Long payment terms harm my business.”
(Required)
1
2
3
4
5
(Likert 1–5)
27. Experienced any of the following?
(Required)
Late payments
Invoice disputes
Using personal funds
Turning down work
None
28. Value of collective lobbying for fair payment terms:
(Required)
1
2
3
4
5
(Likert 1–5)
6. Growth & Strategy
29. Your agency is currently:
(Required)
Stagnating
Surviving
Stabilising
Growing
Scaling
Other
30. “I have a clear 24-month growth strategy.”
(Required)
1
2
3
4
5
(Likert 1–5)
31. Top growth constraints (Select up to 3):
(Required)
Cash flow
Sales pipeline
Skills
Tools
Market access
Credibility
Personal capacity
Other
7. Collaboration
32. Would you collaborate with other agencies?
(Required)
Definitely
Possibly
Not sure
Unlikely
Never
33. Barriers to collaboration:
(Required)
Trust
IP protection
Revenue split
Quality standards
Lack of structure
Other
34. “A BANA collaboration framework would let me compete for bigger work.”
(Required)
1
2
3
4
5
(Likert 1–5)
8. Talent & Interns
35. Do you host interns?
(Required)
Regularly
Occasionally
Would like to
Not interested
36. Barriers to hosting interns:
(Required)
Cost
Time
Structure
Quality risk
No access
Other
37. Value of a BANA-managed intern programme:
(Required)
1
2
3
4
5
(Likert 1–5)
38. “Access to junior talent would help me scale.”
(Required)
1
2
3
4
5
(Likert 1–5)
9. Awards & Visibility
39. Do you enter awards?
(Required)
Regularly
Occasionally
Rarely
Never
40. Barriers to awards:
(Required)
Entry fees
Time
Don’t know where
No case studies
No ROI
Other
41. Value of BANA providing:
(Required)
Subsidised entries
Case study support
Centralised submissions
(Likert 1–5)
42. “Industry recognition would help me win better clients.”
(Required)
1
2
3
4
5
(Likert 1–5)
10. Closing
43. If one membership offered:
(Required)
Office space
Tool stack
Accounting & HR
Playbooks & mentorship
Other
44. How likely would you be to join?
(Required)
1
2
3
4
5
(Likert 1–5)
45. What is the single biggest operational challenge holding your agency back? (Open-ended)
(Required)
Share My Agency Details
Yes, please.
I'd like to remain Anonymous
Agency Name
Phone
Email
