23 Aug Advertising Regulatory Council of Nigeria bans use of foreign models, voice-over artists in Nigerian adverts

The Advertising Regulatory Council of Nigeria (ARCON) has banned its members from use of foreign models and voice-over artists on Nigerian advertising media. This disclosure is contained in a statement titled, ‘Ban On The Use Of Foreign Models And Voice-over Artists On The Nigerian Advertising Medium/Media’, issued by the Director General of the Council, Dr Olalekan Fadolapo, on Monday. Fadolapo said that the new directive by ARCON which was formerly known as Advertising Practitioners Council of Nigeria (APCON), is in line with the Federal Government’s policy to develop local talent and inclusive economic growth for sectors of the country, including advertising. What the statement is saying The statement partly reads, “In line with the Federal Government’s policy of developing local talent, inclusive economic growth and the need to take necessary steps and actions aimed at growing the Nigerian advertising industry, the Advertising Regulatory Council of Nigeria, being the apex […]